WebServes Blog

We've Moved!

Wed, 08 Aug 2012 14:20:05 -0400

Thanks for taking the time to visit our blog. We’ve moved to our new domain at http://www.blog.webserves.org/

Check out our shiny new site for news and updates.

Hope to see you there.

Peter

Me fail English? That’s unpossible!

Fri, 27 Jul 2012 18:47:05 -0400

Kudos for today’s blog title goes to Ralph Wiggum. In response to the recent spate of articles and blogs concerned with grammar - or the lack thereof - in offices and digital correspondences globally, I feel compelled to weigh in. This dialogue began last month with an article by Sue Shellenbarger in The Wall Street Journal, This Embarrasses You and I*, and continued with responses by Kyle Wiens and Susan Adams.

As a student of English, my education inclines me to side with the naysayers and deplore the death of the English language at the hands of txtspk and other grammatical crimes, brought about by an over-reliance on spellcheck and, perhaps, even an obliviousness to the “correct” way of doing things. It is in these moments when I am most grateful to the wordsmith, Stephen Fry, for his guidance and understanding in linguistic matters. I find this video soothes my ingrained urges and reminds me to, instead, enjoy the evolution and fluidity of a living language.

While I do my best to abide by the rules of grammar in my own writing, I try not to let it get in the way of the rhythm. I can think of nothing more abhorrent than being one of those on twitter that feel the need to correct every grammatical error. Twitter is a real-time social media channel and grammar is seldom its focus. If someone is consistently misusing to, too and two, a friendly correction can be beneficial to all parties, but if it is a single typo by a skydiver tweeting as they plummet to Earth, I’m willing to let it slide.

There are exceptions to this laissez-faire approach, as stated by Fry, in partial agreement with Wiens; “You slip into a suit for a job interview and you dress your language up too.” Similar to a job interview, consumers assess businesses online by the strength of their content, which requires an attention to grammar. As Wiens argues [emphasis added],

Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence.

In spite of the relaxed setting of social media channels, if you are using these channels professionally you must act and sound professional. Whenever you are representing your organization, you need to act appropriately. That’s just good business. If you are meeting with a client, you dress and speak appropriately, so why should interactions with your audience on social media be any less professional?

Whatever your feelings on grammar used in the office or outside of work, it is good practice to ensure your online identity is supported by grammatically correct content. Poor grammar can undermine your image and distract from your message. A good policy to follow, as noted by Shellenbarger, is Bryan A. Garner’s requirement for “employees to have at least two other people copy-edit and make corrections to every important email and letter that goes out.” So by all means take your jacket off, put your feet up, speak freely in work and on your personal twitter account, but have your professional online content proofread. Twice.

Peter

The WebServes Blog Rises

Wed, 25 Jul 2012 10:04:07 -0400

Hello and welcome to a new season of the WebServes blog. My name is Peter and I will be your WebHost today. We at WebServes believe the work we do is important. By empowering other nonprofits through technology, we ourselves are making a contribution and contributing feels good. Like right now, I’m contributing to this blog - Yes it’s intimidating and yes creating new content takes mammoth motivation because it really is so much easier to share, like or +1 somebody else’s content. Sharing is simpler and faster than creating original content and genuinely important since sharing content is kinda the whole point of the Internet. But, somebody has to create content for the rest of us to share so I’ll take the plunge today, if only to allow my conscience to share, like and +1 in peace for the next few days.

So what’s it all about? This blog is about a lot of things, because WebServes is about a lot of things. I’ll paste some formal text here to explain:

WebServes empowers nonprofit organizations, start-ups and small businesses through technology. We are a nonprofit Technology Service Provider that enables others to expand their reach and spread their message online. In the modern age, establishing and maintaining an online presence is a vital and cost-effective way to communicate and interact with constituents. WebServes’ expertise empowers clients to harness the power of the Internet.

With my blogging cap firmly back in place, WebServes has two specialities - The Web and Serving. We understand the World Wide Web in all its intricate glory. Well, we understand it insofar as can be understood. Like astronomers, we can make sense of about 4% and the rest is dark energy or dark matter. But, we’ve really got that 4% nailed down. With our grasp of the Internet, we serve you. We use our expertise, know-how and can-do-attitude to build brands, websites, marketing solutions and offer a whole range of web services to non-profits, start-ups and up-starts. We use our Internet savviness to offer clients a complete and effective online identity. Our clients are numerous and each is unique in their needs. Our understanding of the Web enables us to serve clients with the online resources they need to empower their organization.

That’s what WebServes does but what does this blog do? That’s a good question and one that, for now, eludes total understanding. This blog is a living thing and will evolve over time. For now, we hope that it will be a resource for visitors to learn about exciting new developments in the greater Internet domain, the nonprofit landscape as well as here at WebServes. So far our team are working on topics under the following headings:

Insights into the uses of Internet technology
Best practices among nonprofit technology leaders
Reflections on emergent technology developments
Why sneezing panda will outlast charlie bit my finger

We will also be using this blog as an opportunity to share stories and videos from outside sources that we consider deserving of endorsement (if you can’t beat ‘em, link ‘em).

We’re 96% sure that’s what this blog will be. Maybe 4% is more realistic. We hope that you will come back often and tell us how we’re doing.

Peter

WebServes December 2011 Newsletter

Wed, 14 Dec 2011 16:00:00 -0500

What’s Happening at WebServes

After years of helping other nonprofits with their donation campaigns, this month we have finally launched our own WebServes Education and Mentorship donation campaign on Causevox. WebServes needs donors that recognize the value of our skills development and experience-building program at WebServes. WE have provided thousands of hours of on-the-job experience to our Tech Agents (interns and volunteers) in the past year alone. Support our non-profit’s work by making an effective donation. Your donation will enable WebServes to:
·         Develop online training curriculum for our Tech Agents.
·         Recruit experts as mentors in the key areas of web and Internet technologies.
·         Provide access to online learning tools and resources.
·         Replace outdated computer equipment.
·         Cultivate relationships with job placement resources and employers.
·         Bolster relationships with post-graduate educational opportunities.
Your donation will not only support a great cause, but you will gain a tax deduction!

WebServes proudly announces the launch of Global Sound Project’s website. GSP is a non-profit organization that promotes cultural awareness and international collaboration through user- generated sharing of everyday sounds collected from around the world. GSP was a winner of our first 2011 Impact Award. Show your support by uploading a local sound to their website, or by purchasing some of their apparel. Also stay posted for news on 2012 Impact Award submission deadlines.

We are also pleased to announce the official launch of Bare Naked Bake Sale website. This site contains a complex and innovative crowd-funding platform that allows users to interact with organizers through fundraising activities and events to promote any given cause. BNBS combines crowdfunding in provocative ways to raise money for charities. We worked closely with BNBS founders in order to accomplish the unique needs, services and requirements of their site.

This past month was very special to WebServes for a special milestone: we launched the greatest number of websites in the shortest time in the history of our organization. The following sites were launched in the last 45 days:

http://www.seamenssociety.org/
http://hellotomorrow.tv/
http://www.theglobalsoundproject.org/
http://barenakedbakesale.com

This accomplishment was made possible by streamlining the workload distribution among our teams, use of more effective collaboration methods and improved communication with our clients in order to better meet their goals.

This blog is a great resource for beginners and more advanced players in the world of Google Analytics. There are video webinars, archived topics and learning center resources for those who want to understand how to better drive traffic to their sites.
Links:
http://www.youtube.com/social/blog/analytics
http://analytics.blogspot.com/

“Grants for Non-Profits” Index summarizes technology grants recently made available to non-profits to support their missions, increase tech innovation, and promote efficiency. Many major software manufacturers and hardware corporations have now made giving to non-profits across all sectors a high priority. These grants are available for non-profit- business-education or community partnerships such as supporting IT training for clients, graduating skilled workers or retraining employees.
Link:
http://www.technologygrantnews.com/grant-index-by-type/grants-for-non-profit-organizations.html

Passing Shots - 2

Wed, 14 Dec 2011 10:31:00 -0500

James Bradley

December 14^th, 2011

This October, two technology notables passed away: Steve Jobs and Dennis Ritchie. It occasioned a huge outpouring of responses, particularly for Jobs (posts in the millions), some for Dennis Ritchie and a few about both.

Everyone reading this will know who Steve Jobs was, but is much more likely that these readers would not know who Dennis Ritchie was (or why they should know or even care).

There is a likelihood you’d know Ritchie if you worked in IT, Internet or Web space. To use another frame of reference (at the risk of a somewhat gross generalization), one could say that every time your finger glides over or taps the surface of your iPhone or iPod to interact with one of those elegant, smart devices so successfully developed and marketed by Steve Jobs, you should think of Dennis Ritchie. He is one of the key contributors to the underlying framework, the enabling technologies that make the Apple Empire what it is.

Ritchie wrote the C programming language and co-developed the UNIX operating system (with Ken Thompson). The C language family remains among the top two or three most popular programming languages in the world; and UNIX led to Linux.

Ritchie’s work in the late 60’s and early 70’s ushered in a new era of mini-computer and PCs that made possible the computer devices that we buy from companies like Apple. The Apple OS is based in UNIX. Many of the applications that run on these devises (in the OS) were written in C (or its cousins and descendants). It should also be noted that the World Wide Web was itself credited to a certain Berners-Lee who worked on a UNIX-based NeXT computer (donated by a certain S. Jobs). And, furthermore, the majority of websites currently run in LINUX, which is directly derived from UNIX.

Detecting a certain pattern or synergy here? We return to Jobs and Apple to complete the connections with Dennis Ritchie (and others of his ilk), who labored in the shadow of more famous and publically prominent individuals. Ritchie developed and contributed to the world what can be thought of as “enabling” technologies. As has been the case in numerous historical instances, the enablers were usually over-shadowed by the appliers, those who saw the applicability of the tools and processes and pushed them to public adoption.

After surveying dozens of posts following the deaths of both Jobs and Ritchie, I was struck by the impressive reflection of the values of the people who posted, as well as the values ascribed to the principals themselves. Or, if not their own personal values, what they represented to those who responded to their passing.

The posts that compared the two are the most revealing perhaps since the frames of reference range from journalistic obit to historical reflection. In more than one blog, Jobs is compared to Thomas Edison and Ritchie gets paralleled with Nikola Tesla. There is even a post that asks people for similar kinds of pairings, producing Alexander Graham Bell and Elisha Gray, Newton and Leibniz. The most surprising post offered a comparison between Jobs and Martin Luther King. Really!

I believe the most productive historical comparisons would be Jobs and Edison weighed against Ritchie and Tesla.

“After witnessing the media fervor and outpouring of praise on social networks by tens of millions for Jobs, and nothing close to that for Ritchie, one name came to my mind: Nikola Tesla… In case you didn’t know, Tesla perfected the alternating current system (AC) that allows you to flip a switch and get light in your house. He also created a motor that could be run on AC, and that became the basis for all the other motors that are in the appliances in your house. Oh yeah, he also filed the first radio patent, not Marconi…Tesla’s inventions have been kind of a big deal for the past century or so…They’re things we just take for granted, but we shouldn’t…

Tesla worked as an assistant to Thomas Edison. Edison died rich and famous. Tesla died poor and mostly unknown. Jobs died a famous multi-billionaire. I can’t say for sure how wealthy Ritchie was, but it’s an easy assumption that he wasn’t as wealthy as Jobs and he didn’t garner a smidgen of the notoriety.”

As Paul Ceruzzi, a Smithsonian historian, points out amidst the flurry of comparisons following both Jobs and Ritchie’s deaths, that they were “sort of apples and oranges” — “Ritchie was under the radar. His name was not a household name at all, but…if you had a microscope and could look in a computer, you’d see his work everywhere inside.”

And to complement that description, we have the following from Chris Kelly and Gabriella Coleman:

“The difference in their legacies is instructive. One of them created a brand, a way of life, and a slick, safe and intuitive experience sold to millions of people. The other created an infrastructure through which generations of engineers, programmers, hackers and entrepreneurs have come to understand what computers are capable of doing. Both were revered by those in the IT industry and they both created great things. But only one is being lionized [sic] in the public eye…We might want to rethink that.”

We should not take people like Ritchie (or Tesla either) for granted. Yet it is Jobs (and Edison before him) that is lionized and lauded. It makes for better media, marketing and hype, but is it the set of values we want to promote among our peers or our children?

Dennis Richie was not an “also-ran.” He was one of the great Enablers of our time (most recent couple of generations). Furthermore, he contributed directly (and indirectly) to Jobs’ success, which fact should also elevate our need to question what others may make such successes possible.

Scrutiny of important technological advances in our global society clearly reveals a predictable mix of the prominent and the little known. Even closer inspection provides sufficient justification to see Jobs in the shade of Ritchie’s tree, not the other way around.

WebServes October Newsletter

Fri, 28 Oct 2011 13:16:00 -0400

What’s Happening at WebServes

WebServes is privileged to announce the re-vamp and updated website for Seamen’s Society for Children and Families. We have re-developed this website to coincide with the October 27th, 2011 annual Black & White Gala attended by the former President Bill Clinton as Guest Speaker.

WebServes also announces with pleasure the launch and branding of hello tomorrow, a start-up business by founders Michelle Stuart and Mary Eiff. They commissioned WebServes to develop a logo for the brand identity to be used for all communications and external media, as well as to be incorporated into the website interface.

Tips of the Month

The following link has information and strategies, about the use of internet in the organization of the Occupy Wall Street movement.

“Finding Your Place With Occupy Wall Street: A Guide for Digital Strategists & Online Organizers”

Steven Paul Jobs: Passing Shots

Fri, 28 Oct 2011 13:09:00 -0400

James Bradley

October 28th, 2011

I was walking down Broadway with a group of 5,000 or so other New Yorkers on our way to join the OWS occupation in Zuccotti Park on October 5, when word of Steven Paul Jobs passing reached me in a buzz of verbal outburst and SMS smartphone vibration. Of course, it was not unexpected to Apple watchers, which I suspect many of those in the crowd were to some extent, these teachers, writers, communication, film and media union workers. The crowd was largely the first generation of the consumers and users of technology produced out of the entrepreneurship and innovation of Steve Jobs.

There is no difficulty in understanding the status of this American icon. For many, Jobs embodied the most lauded of American myths: the hardworking, dedicated, innovative, self-made individual. And, there’s more: he changed peoples’ lives.

Jobs is a luminous figure imbued with qualities that are extremely compelling to many people around the world, not just Americans. He also died with his coached and approved biography ready for publication, with Apple vindictively pursuing patent suits and hounding leakers; with personal worth in excess of $2 billion; and no public record of philanthropy.

These observations are not pointing toward deprecation of Jobs’ accomplishments or to minimize his significant contribution to our society in some important ways. But the mythic may overwhelm and obscure the factual and core nature of what we can think of Jobs representing. Jobs’ most influential accomplishments largely unaddressed in many posts may be:

1) He made a major contribution to industrial design and the UX (user experience) of machines.

2) He made significant contributions to strategic marketing practice and the power of The Brand.

According to many observers over the years, Jobs was notoriously obsessed with design and style. He contributed directly to the design process and is associated with over 200 design-specific features of Apple product. Interesting note: One of his patents is for the glass staircase design in the Apple retail stores. He was referred to as the “ultimate tester” and signed off on every product and accessory coming out of Apple. His vision of the pre-eminence of industrial design as a core part of the business proposition was reflected in his founding of the Apple Industrial Design Group (IDG) in 1977.

Jobs, himself, did not design everything, but he hired top designers to lead that dimension of his business. Some of the designers have become icons in their own right, like Jonathan Ive, but others preceded him and deserve identification.

^{Source: http://en.wikipedia.org/wiki/Apple_Industrial_Design_Group}

Over the years, Apple with and without Jobs as CEO developed, manufactured and distributed some of the most elegantly designed and user-centered tech products, starting with innovative PCs to the most recent iPads. These are not just refined objects that might find their way into the MOMA or Cooper-Hewitt design collections. These are visually and physically effective and usable. These devices have incorporated and even elevated the key principles of user-centered design and standards-setting levels of user experience.

The integral relationship between this prioritized orientation to the industrial and experience design has characterized Apple under the influence of Steve Jobs. But what stands out too, is how well this fundamental valuation of aesthetics and usability contributes to the marketability of these products AS design and style, not just tech products that DO things. Jobs was demonstrably interested in how people felt about the use of the things his company produced. Thus, his products had the signal features of both being well designed functionally and experientially. This allows us to think of Jobs, not just as a successful, billionaire businessman, but someone who contributed to improving the quality of life (for those who could afford his goods).

This does of course still lead us back to our gathering at Zuccotti Park where we ponder questions about how much wealth should anyone (or one percent) possess or control, and what social good is produced out of the activity of amassing that wealth.

As a coda, I would add (from another SJ blog post):

He had taste.

He was curious.

He was patient.

He was foolish.

He was hungry.

These things many others can do. Maybe you can.

^{Source: http://www.asymco.com/author/asymco/}

Maybe you can, but do you wish to do so Steve Job’s way?

Maybe you’d like to consider other models, like Dennis Ritchie.

——

Upcoming Blog: “Passing Shots 2: Steve Jobs versus Dennis Ritchie”

WebServes September Newsletter

Thu, 29 Sep 2011 15:29:42 -0400

What’s Happening at WebServes

WebServes has finished implementing the online ticketing and reservations system for the seventh annual Black and White Gala hosted by the Seamen’s Society for Children and Families (SSCF). The organization’s largest annual fundraising event honors former president Bill Clinton as the guest speaker, and foster parent Laura Graham as this year’s honoree. Reserve your ticket here, and check out their facebook page to see who else might be attending. At the end of October, we will follow up with the launch of a completely revamped website for SSCF at their new domain.

WebServes and Hello Tomorrow have finalized the development of the new brand and logo designs for this media agency’s website. WS has incorporated the re-visualized designs on their new landing page at hellotomorrow.tv. WS will be launching their inaugural website in late October.

WebServes has launched a limited public beta for the Bare Naked Bake Sale site this month. Built on a customized drupal platform, this innovative crowd-sourcing site is being tested and reviewed by select users. Read the editorial about BNakedB on the blog, Crowdsourcing and visit their facebook page for any updates. Keep an eye out for the public beta release in October!

Camp Kinderland was severely impacted by the heavy winds and rain brought by Hurricane Irene. For over 80 years now, their organization has provided thousands of children with enriching and enjoyable summers (where else do you find a Peace Olympics?). Unfortunately, the road leading into camp has been destroyed by a water surge, and several other structures (including the lake’s dam) were also heavily damaged. As a long-time client (and Technology Partner) of ours, we would like to support them in the rebuilding of the camp. Please consider donating funds to assist Camp Kinderland.

Tips of the Month

Here are a few ideas from Kivi Leroux Miller’s webinar on social media strategy. A downloadable PDF version is available.. Try not to overwhelm your fans with information, instead, give them “snack-sized” bits of info. Not only will it help them to understand things more quickly, but it will also allow them to gather more information. Social media is all about quick updates, so be sure to keep your updates short and frequent. In sticking with this theme, we’ve created a short guide to social media.

According to Mashable, a great way to draw attention to a cause is through pop culture and memes. Even though a cause is serious, nonprofits are not limited to promoting them in a serious manner. Since pop culture is always trending, it’s easy to grab the audience’s attention with a notable catchphrase or image. Take a look at how the American Red Cross was able to use Charlie Sheen’s famous phrase, “Tiger Blood”, to promote blood donations.

Social Media Strategies: 4 Ideas on How to Engage and Grow Your Fanbase

Wed, 07 Sep 2011 15:42:13 -0400

Last week, I was fortunate enough to attend one of Kivi Leroux Miller’s free webinars on social media strategy. Although only an hour long, a lot of great ideas were shared, including statistical data on which media channels were best for marketing. Unhinging the myth that Facebook is the number one place to deliver your message, the two best marketing channels are actually your own website and e-newsletter. You have to remember that Facebook and Twitter are only secondary outlets for information, and your website is the most important part of your company.

But, don’t ignore your social media channels just because they are secondary. Here are a few tidbits that I’ve gathered from the webinar:

1. Update your social media channels regularly

Just having a Facebook and Twitter page are not enough. You won’t get a following by just having a page. People will follow you when you offer them useful or fun information that they can share with friends. It may be hard to come up with content sometimes, but you can always retweet someone, or share a link that someone else has posted.

The frequency of updates depends on where you are posting. For Facebook, once or twice a day is perfect, it gives time for others to comment, and reassures that you are not posting spam. Twitter can be updated several times day, depending on how many people mention you, and the types of trends you want to participate in.

2. Deliver “snack-sized” information

I found this to be one of the best tips from the webinar. Kivi used a very sweet metaphor comparing the amount of information to snack-sized candies. No one wants to read a two page long e-newsletter, or a 2,000 word blog post. The information may be interesting, but people want to read and understand it quickly. Having small chunks of information at several intervals is easier to digest than having one large informational package in one sitting, perhaps why social media has grown so rapidly.

For your newsletters, focus and frequency are the things to remember. You can try to create more focused content, while sending more frequently. So, split your content and send a bi-weekly newsletter instead of a monthly one. Yelp does an amazing job with their newsletters. They usually send out bi-weekly newsletters, and instead of having an array of popular places to go, they focus on a specific category. So, their first newsletter can be Greek places around Manhattan, and the next one will be Spanish food in Queens. 3. Don’t just talk, start a conversation

Being an ego and only discussing your own accomplishments is detrimental in the social media world. Just like the non-digital world, no one likes to hear you continuously talk about yourself. Make sure to discuss new topics in your industry, maybe an upcoming event in the nonprofit community, or a political decision that has affected others in your field. Some of the suggestions from the webinar include updating with trivia facts, sharing personal interests, and talking about what’s going on behind the scenes.

4. Spotlight other organizations

Again, don’t always focus on yourself. You may be thinking, why should I give publicity to another organization? The answer is simple, you want to be nice to others and build a connection through highlighting something they have done. In many cases, the other party will reciprocate and highlight something that you have done. This is what social networking truly is, right?

Google+ for Nonprofits and Small Businesses

Mon, 25 Jul 2011 15:17:28 -0400

Although Google+ isn’t open for company profiles yet, it doesn’t hurt to get a head start in planning how to use it. Think of Google+ as a Facebook/Twitter hybrid. It combines the best of both worlds, but with some additional features that make it different.

1. Spend time organizing all of your followers into their respective circles, this is a main feature of Google+ that distinguishes it from other social networks, so take advantage of it.

Google+’s main focus is allowing users to segment their followers into circles. Unlike Facebook and Twitter, the drag and drop interface makes it easy for users to organize their followers into interest groups. When those company profiles come around, you will be able to target your messages to specific audiences. Instead of having a message geared towards the general public, you can have several different messages that each cater to the interests of a defined group.

2. Use Google Hangouts to connect with clients, supporters, funders, and team members.

Hangouts is another distinguishing feature of Google+. With hangouts, users can connect with their circles via a live web chat. Currently, hangouts can have up to ten people in one session. According to Marc Pitman, from The Fundraising Coach, Google hangouts is the present-day equivalent to “fireside chats”. The idea is to have one representative from the company host an open office hangout where supporters and funders can ask questions and have a representative answer them in a web conference. People can join at anytime during the hangout, and it’s a great way to spur conversation amongst your circles. Even after the hangout ends, the conversation often continues in your stream.

3. Add your interests to Google Sparks

By adding your interests to Google Sparks, you can stay up to date with all the latest news surrounding a topic. You can easily share articles with your followers and spark conversations about industry news. Nonprofits can simply sign into their Google+ account to keep track of news regarding fundraising, marketing and industry events.

Google recently closed their beta sign up for business profiles, but they will be releasing a fully developed version later this year. You can read up on updates by adding “google+ business” to your Sparks.

How to: Mobile(ize) Your Site

Sun, 26 Jun 2011 13:50:00 -0400

Last time in this series, we asked you to think about whether your marketing should be aimed at the wealthy but specialized mobile market. Is this 6% of internet traffic a segment that you want your message to reach?

If you decided to take the mobile leap, read on, as our development team delves into the specifics of making your site mobile-ready, whether you plan on adapting a pre-existing site or creating a brand new one from scratch.

So What does a mobile-ready site entail?

Making Your Site From scratch
It’s easier to make a total redesign of a site, or an entirely new site, than it is to retrofit an existing one.

No flash
iPhone users are a huge part of the mobile market, and iOS (the operating system for portable Apple products) does not support Flash at all. Although it is tempting to use Flash to embed video or create enticing interactive features, just know that using it cuts you off from many mobile visitors.

Big text
One great way to deal with the users’ tiny screens is to make sure that the main title and the other most important text on the page are unusually large. Try to find the balance between large enough to be read at a glance on a mobile screen, but not so large that desktop users find it distracting. 60-80 points are ideal. To apply this to text, put this in its paragraph tag.

If you get bored with the defaults, you can always use different fonts to make the text look so good it resembles a polished image (text should be an image as infrequently as possible for SEO reasons, especially long strings of it).

Brief menus

Large text and a small screen means less characters should be on the page. Try to boil the text down to its key points. Make the top menu have no more than 5 options, with short words instead of traditional phrases. “Products” instead of “About Our Products,” for instance.

Optimizing an Existing Site
Depending on how your site was built, you can use those three tips just mentioned to modify it. If you are making your own site, decide how much of an investment that will be. If someone else is developing your site for you, you should ask them for a time/cost estimate, since it could be fast and superficial changes, or, if you’re unlucky, it could entail significant rehauling; requiring lots of new graphics and code.

Many developers prefer to have two versions of the same site: one mobile and one “full,” or desktop. Great idea, but how is it done? Nobody wants a “choose your own adventure” screen a la 2002, with “choose mobile” or “choose desktop.”

The site has to automatically detect what sort of device the user is on. Thankfully, each browser gives off a signal as to its identity. Using the programming language Python, a web programmer can write code to automatically load the appropriate version of the site based on this signal (known as a “user agent string”).

Other programming languages can be used to program device detection and redirection scripts, including PHP, Ajax and Javascript. Look in the comments of the above link for examples of that. You can also develop an app- which will be discussed in the next post.

Need more help?
If you need an expert to discuss these options with, or want some coding talent to help optimize your site, feel free to contact our web development and consultation team at info@webserves.org.

Do You Really Need to Make Your Site Mobile-Friendly?

Tue, 14 Jun 2011 20:46:00 -0400

Whether you’re in the marketing department of a large nonprofit or a DIY-minded entrepreneur, you have to consider the implications of the mobile computing shift on your online presence. Smartphones are becoming more mainstream by the week, and less trendy but still handy “feature” phones, their less chic little cousins, have nearly saturated the rest of the market.

A news story has recently been making the rounds about the speculation that more smartphones than PC’s will be made in 2011. Journalists and bloggers have been heralding it as a shift in the paradigm, claiming that the desktop is dead.

But how does this tech trend translate into real-world marketing numbers? Do you really need to take this into account when developing your organization’s web site?

The answer is, “of course.”*

*But notice the asterisk. Each brand is unique, and there is no one-size fits all approach to the mobile web. You have to ask yourself some questions to find your own strategy.

Interested in tackling this critical topic? Then read more…

Is your target audience made up of frequent mobile web browsers?

According to a 2011 study by the Nielsen ratings company, 31% of mobile users in the US now surf the web on their phones at least some of the time. In a 2010 study, Nielsen also found that people who browsed the web on their phone at least once a month were largely younger males, and 69% were browsing on smart phones. The average age for these consumers is 36.4, and the average household income is $100,296. They browse the web looking largely for entertainment, the study says.

This is an attractive group to traditional advertisers. But are they your target audience?

Is 6% important?

Those are impressive numbers. Of those who own web-browsing phones, a decent number use them at least once a month. And this is a wealthy and trendy group.

But check out another set of numbers, not brought up by most tech bloggers:

According to the web analytic company StatCounter, as of May 2011, 5.75% of all web traffic is now on mobile phones, with 96.25% of traffic remaining on those old-fashioned desktops. Given all the buzz around mobile, that might be smaller than you were expecting. Logically, it seems that the many people with the ability to browse the web on their phone only use that ability selectively. So how large, exactly, is 6% from a marketing perspective?

Is that a large enough number to re-design your web site to be more mobile friendly, or to compel your organization to pay a company to develop an app for your cause?

Stay Tuned for Part 2
6% is a small number, but it’s one that is clearly growing. And the small group of people who that number describes are definitely attractive as potential supporters and customers.

Take a moment to think about whether reaching this audience is a priority for your business. Next week, we’ll be back with part two of this series, with details on how to best fit your message to that tiny mobile screen.

And, as always, we’re here. If you need any help on making this decision or on making a mobile-friendly site, feel free to contact us at WebServes.

HYPERLOCAL: Small Business Marketing Recap - May 2011

Tue, 24 May 2011 20:50:00 -0400

What a month for small business owners! Not only did “National Small Business Week” take place last week – but this month also held a wealth of changes for the local business marketers. Here’s WebServes’ recap of everything you need to know (and might’ve missed) from this month so far:

1. Bing Local Business Listings and a Free Mobile Site

Not only did Bing recently add the ability for local business owners to create a free mobile site, but also finally (and very quietly) added the ability to upload multiple business listings. Business owners and local search marketers have been waiting for this day and it has arrived. While it may not be robust as Google’s bulk upload tool, it’s a welcome addition to help manage your local marketing more effectively. Read more about Bing bulk upload from Matt McGee, small business search marketing guru.

2. Small businesses choosing Facebook and LinkedIn over Twitter!

A recent study by Vistaprint revealed that “of the 65% of micro businesses using social media, facebook continues to be the dominant platform at 50%, with Twitter registering at just over 2%.” While the WebServes marketing team is not surprised by this – it presents a great opportunity for small business owners to refine their Twitter strategy and dominate the space. Which bring us to our next great bit of information for you….

3. Five Ways to Use Twitter to Connect With Local Customers

Social Media Examiner (SME) put out a stellar post this month about how to connect with your local customer base via Twitter. How can we take advantage of this, you ask? Five easy steps according to SME. All you need to do is find local people…..

1. Using Tweets Near You

2. With Your City Name in Their Profile

3. With Twitter Advanced Search

4. Using Twitter Grader

5. Using Twellowhood

*********

4. Local Search Association Inaugural Conference

Okay, so this one didn’t happen in May. But since WebServes didn’t get a chance to attend – we scoured the web so we could share our findings. In a nutshell, local search marketing professionals from all over the country met in Las Vegas to talk shop. Search Engine Land delivered a great summary of the 6 key takeaways from The Local Search Association’s Inaugural Conference. According to the article, they were:

1. “Social Media is the Natural Extension of The Local Search Experience”

2. “Mobile is the Next Frontier of Local Search” (See #5!)

3. “Daily Deals Show Promise, but Real Test Will be Repeat Business”

4. “Print Business Directories Continue to Provide Quality Leads”

5. “Demonstrating ROI Is Challenging, New Methods Are Emerging”

6. “Local Businesses Are Increasingly Looking For One Point Of Contact”

The first thing I’m going to say is you probably won’t be surprised if you skim this list. I strongly suggest you follow the link to read the full article and get up-to-speed. Secondly, I’m going to say that WebServes is officially buying a ticket for the “Mobile-is-the-next-frontier” train. Here’s why….

5. 95% of Mobile Searches Search Local Info

Think of every time you’re driving or pounding the pavement in your favorite city — and you have to find a Starbucks or get an oil change? Yeah, that’s local search at work. So Google’s study revealing that 95% of mobile searches have local intent is not so surprising. However, I think these details coming straight from the search giant’s mouth should help you understand the importance of your mobile presence (assuming you have one?). At the end of April, Google gave up the goods on the “Mobile Movement: Understanding Smartphone Users”. You should definitely take the time to read it over, but the key takeaway is: As a small business owner – you’ll need to make sure you have a mobile strategy in place.

6. ‘SEO Checklist for Local Small Business Websites’

Originally I’d planned on keeping this to a nice, short list of 5 entries… but this one was just too good. Rae Hoffman-Dolan (aka “Sugar Rae”) recently updated her checklist for small business SEO basics this month. She puts things into perspective and the article is a must-read for local businesses. It’s a tad long, but well worth the time as she goes through everything from local business listings to on-page factors such as meta description tags and external linking.

So with just a few days left in May, I wouldn’t be surprised if we see five (or six?) more scale-tipping releases. As always, WebServes will keep you posted and if you have questions or just want to talk shop – give us a ring. We can find a coffee shop that’s using local search and give them some well-deserved business.

Veronica Fox

Veronica Fox has been an Online Marketing Consultant for WebServes since 2009.

An Electronic Press Makes its Mark Online

Tue, 19 Apr 2011 13:11:00 -0400

Sullivan Street Press is a publisher focused on bringing independent authors into the electronic publishing world. We created their new web site, sullivanstpress.com, to help spread the word about their current publications and to educate potential partnering authors about the opportunities present in publishing in this paperless manner.

Check out the site to see what the future of publishing has in store, and to download your free copy of their debut novel.

Facebook Controversy!

Fri, 15 Apr 2011 14:27:00 -0400

One of our clients, Bare Naked Bake Sale’s facebook ad got banned yesterday for the image included in the ad was deemed unsuitable to appear on Facebook…what are your thoughts? Do you think it is appropriate? Check out their facebook page along with some links they posted.

11 NTC Recap

Mon, 11 Apr 2011 15:20:00 -0400

Picture 2,008 registered attendees plus attendants (vendors, security, porters, attendees, mechanics, staffers) — think multitudes — all in motion, milling between multiple levels and venues in the cavernous Washington Hilton — think Ronald Reagan was almost assassinated here — bristling with tools, toys, gadgets, more smart devices per square inch than in J&R showroom; and we are here amongst them at our first national conference for WebServes, and we are smiling (like most of the others). Three days of conferencing: chats, buffets, snacks, bad coffee, worse wifi, workshops, intros, outros, cards, notes, swag, onesheets, open bar, closed shops, and then it’s past.

What can I say about the 11NTC conference? When debriefed by colleagues and staff back in FiDi — insider code for the lowest district of Manhattan — I could offer little in coherent and salient takeaways, except a buzz, a pulse of energy that carried through geographical and temporal “space” to signal a connection to a great many passionate and committed people trying to accomplish good with our newest tools, a kind of social technology. I remain abuzz with renewed energy and lashed commitment to pursue our mission — empowering through technology — but it’s changed. What’s changed is the perception of a community of interest that we are amidst and can draw from and to which we contribute. We are no longer alone. We have people to talk to and people who can talk to us.

An additional note, I discovered a new term to define our organization at 11NTC: TSP (Technology Service Provider), an organization that helps nonprofits utilize technology to promote their mission and reach their audience. WebServes is more exceptional than most TSPs in that we are a non-profit that assists other nonprofits, since most TSPs are for-profit entities.

Lastly, here are some key takeaways from the conference that I’d like to share:

Social media is the gateway to future online supporters and funders.
Keep your Twitter, Facebook, and blog pages up to date, and don’t forget to respond to comments or retweets.
Utilize the tools that are offered by Google for Nonprofits.
Use technology to organize your team (shared calendars, dashboard tools, etc.)
Remember to take advantage of the many resources available through NTEN itself. They are around every day, not just to produce conferences like this!

En solidaritas digitalis,

James Bradley

Not everything is a joke today: the creative things that companies are doing to connect with users on April Fools' Day

Fri, 01 Apr 2011 17:59:00 -0400

Traditionally, companies love to release special promotions and/or features on April Fools’ Day…not surprisingly, 2011 is no exception.

Some companies are going old school:

-Hulu is reverting back to 1995-1996 by featuring episodes of popular shows, such as The X-Files, 21 Jump Street and the twenty-first season of Saturday Night Live. After clicking on the link to the series on the site, one hears a dial-up tone and sees an icon of a telephone connecting to wires until the show loads up, rather than the usual silent “buffering.”

-YouTube is featuring a retro version of their logo and trending videos from 1911, complete with silent movie music and animations to match.

Google, of course, had to join in on the fun:

-Try Googling “helvetica” today. Search results will appear in Comic Sans font.

-A button offering “Gmail Motion Beta” appears on the corner right of Gmail user accounts, accompanied by a 2-minute video demonstrating the new version

Another notable example:

Starbucks is promoting its new initiative, “Mobile Pour”, in which the company delivers you an arabica on the move, literally. All you need is your smart phone and a Starbucks app that tracks your location—a barista on wheels will then deliver you a drink!

Happy April Fools’ Day!

JQuery 1.5.2 released

Fri, 01 Apr 2011 17:13:57 -0400

JQuery 1.5.2 released

Introducing the Inaugural WebServes Impact Awards Contest!

Thu, 31 Mar 2011 12:39:00 -0400

We know that it’s difficult for nonprofits to spread their message and make an impact on the world without a dynamic, tailored online presence. Unfortunately, many nonprofits with this need do not possess the funds for a suitable platform.

As a nonprofit, we understand this dilemma, but also, your need to connect with constituents, supporters, funders and partners. As such, we’re rolling out our inaugural Impact Awards Contest that will benefit three nonprofits that the WebServes community deems most worthy. Please keep in mind that we are not looking for any particular mission or type of organization. You are a perfect candidate if you are a nonprofit that is passionate about your cause.

Three winners will receive the benefit of services with a value up to $3,000. These services are available at no financial cost to your organization. It’s just our way of saying we know what you’re going through and we’re here to help.

To enter the contest, just complete two simple steps:

1) Select the “Like” button on our facebook page

2) Submit any relevant collateral (preferably a business plan or proposal in pdf format only) that describes your company and its technology needs to info@webserves.org along with the name and contact information of the person or compant that has “liked” our facebook page.

After completing both steps, WebServes will confirm that your submission has been entered.

Please email info@webserves.org for any questions.

We hosted the "Technology and Fundraising Strategies for Nonprofits" Meetup

Fri, 04 Mar 2011 16:49:00 -0500

WebServes had the pleasure of hosting the “Technology and Fundraising Strategies for Nonprofits” Meetup event on 2/28. James and Peter were able to provide insight into the manner in which nonprofits should approach their technology strategy. (Tip: always keep the technology’s users in mind.) We were joined by Save’N Donate, who presented their e-commerce donation app.

Check out out Flickr page for more photos:http://www.flickr.com/photos/webserves/