WebServes September Newsletter
What’s Happening at WebServes
WebServes has finished implementing the online ticketing and reservations system for the seventh annual Black and White Gala hosted by the Seamen’s Society for Children and Families (SSCF). The organization’s largest annual fundraising event honors former president Bill Clinton as the guest speaker, and foster parent Laura Graham as this year’s honoree. Reserve your ticket here, and check out their facebook page to see who else might be attending. At the end of October, we will follow up with the launch of a completely revamped website for SSCF at their new domain.
WebServes and Hello Tomorrow have finalized the development of the new brand and logo designs for this media agency’s website. WS has incorporated the re-visualized designs on their new landing page at hellotomorrow.tv. WS will be launching their inaugural website in late October.
WebServes has launched a limited public beta for the Bare Naked Bake Sale site this month. Built on a customized drupal platform, this innovative crowd-sourcing site is being tested and reviewed by select users. Read the editorial about BNakedB on the blog, Crowdsourcing and visit their facebook page for any updates. Keep an eye out for the public beta release in October!
Camp Kinderland was severely impacted by the heavy winds and rain brought by Hurricane Irene. For over 80 years now, their organization has provided thousands of children with enriching and enjoyable summers (where else do you find a Peace Olympics?). Unfortunately, the road leading into camp has been destroyed by a water surge, and several other structures (including the lake’s dam) were also heavily damaged. As a long-time client (and Technology Partner) of ours, we would like to support them in the rebuilding of the camp. Please consider donating funds to assist Camp Kinderland.
Tips of the Month
Here are a few ideas from Kivi Leroux Miller’s webinar on social media strategy. A downloadable PDF version is available.. Try not to overwhelm your fans with information, instead, give them “snack-sized” bits of info. Not only will it help them to understand things more quickly, but it will also allow them to gather more information. Social media is all about quick updates, so be sure to keep your updates short and frequent. In sticking with this theme, we’ve created a short guide to social media.
According to Mashable, a great way to draw attention to a cause is through pop culture and memes. Even though a cause is serious, nonprofits are not limited to promoting them in a serious manner. Since pop culture is always trending, it’s easy to grab the audience’s attention with a notable catchphrase or image. Take a look at how the American Red Cross was able to use Charlie Sheen’s famous phrase, “Tiger Blood”, to promote blood donations.
- #web design
- #Seamens Society for Children and Families
- #Hello Tomorrow
- #Black and White Gala
- #Laura Graham
- #Bill Clinton
- #social media
- #Bare Naked Bake Sale
- #Camp Kinderland
- #Hurricane Irene
- #guide to social media
- #pop culture
- #pop culture and memes
- #Tiger Blood
- #American Red Cross
- #charlie Sheen
- #Kivi Leroux Miller
- 1 year ago
How to: Mobile(ize) Your Site
Last time in this series, we asked you to think about whether your marketing should be aimed at the wealthy but specialized mobile market. Is this 6% of internet traffic a segment that you want your message to reach?
If you decided to take the mobile leap, read on, as our development team delves into the specifics of making your site mobile-ready, whether you plan on adapting a pre-existing site or creating a brand new one from scratch.
So What does a mobile-ready site entail?
A Fixed, Unmoving Core: Why Your Home Page Belongs at the Center of Your Strategy
Check out this slick-looking, seriously informative piece from unbounce.com. It’s a one-click tutorial on what you need to be doing for a complete web marketing strategy. It could even be used as a circular to-do list.
At the center of it all is landing pages- your company’s web home, a site specifically commissioned for you that your company has total control over.
Why is your company’s web site at the center? Why isn’t social networking there, if it’s so popular?
Matt McGee, an expert in online marketing, points out a sobering fact: social networking, although it is important, shouldn’t be at the center of your strategy because of the fact that those technologies lie outside of your control. He gives the examples of AOL and Myspace: they were on top of the online world in the 1990’s and 2000’s, but they’re gone now.
“Facebook and Twitter could disappear a year from now. It doesn’t seem likely, but neither did the fall of AOL and MySpace.” -Matt McGee
He has some positive advice to give after this ominous prediction: make your own home page that you have control over. It will last as long as you need it to, a completely customizable, permanent nexus of your online strategy. No matter what other trends come and go, lighting up the flickering online landscape in their meteoric rises and falls, hyper text transfer protocol (http,) the technology your company’s private site is built on, is going nowhere.